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Advertising Information
Newspaper Advertising
All The Dirt! Racing News is the single best way to reach every stock car driver in every WISSOTA division, and thousands of hardcore racing fans, with news about your products, services, and upcoming race events. It is a direct pipeline to 3,000 dirt track racers in a strong racing region that encompasses Wisconsin, Minnesota, North Dakota, South Dakota, Montana, Wyoming, Montana, Ontario, Alberta and Manitoba.
WISSOTA is recognized nationally as a healthy, stable racing region by industry leaders. Here's more on WISSOTA:
The WISSOTA Promoters Association was founded in 1981 by eight track promoters in Wisconsin and Minnesota, with intent to offer uniform rules for the promoters and drivers involved in the Late Model division. Soon, the group decided to do the same for the growing Modified division. In 1984 a voluntary steering committee was formed to oversee the business aspects that developed and to guide the future of WISSOTA’s racing divisions. That steering committee evolved into a board of directors, and WISSOTA became incorporated in 1986. Each year, several members are elected to the WISSOTA Board of Directors at the organization’s annual meeting.
WISSOTA currently sanctions six divisions, including Street Stocks, Mod Fours, Midwest Modifieds, Super Stocks, Modifieds and Late Models.
In 2010 the WISSOTA program involves approximately 60 race tracks which will host more than 750 weekly racing events in the region's widely recognized AMSOIL Dirt Track Series.
All The Dirt! is recognized as the “official newspaper of record” for WISSOTA racing and it’s the single best way to reach the drivers and rabid race fans across the six state, two province dirt track racing region.
For more advertising information, call Scott at (715) 838-9126 or email scott@allthedirt.com.
Issue Dates For 2010
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MONTHLY ISSUE DATES
(TUESDAYS)
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EDITORIAL
CONTENT
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ADVERTISING
DEADLINE
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January 19
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Florida Preview
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Thursday, January 14
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February 23
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Florida Review
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Thursday, February 18
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March 23
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Track Schedules
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Thursday, March 18
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WEEKLY ISSUE DATES
(TUESDAYS)
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EDITORIAL
CONTENT
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ADVERTISING
DEADLINE
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April 20
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Track Schedules
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Friday, April 16
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April 27
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Race Reports
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Friday, April 23
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May 4
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Race Reports
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Friday, April 30
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May 11
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Race Reports
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Friday, May 7
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May 18
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Race Reports
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Friday, May 14
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May 25
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Race Reports
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Friday, May 21
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June 1
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Race Reports
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Friday, May 28
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June 8
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Race Reports
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Friday, June 4
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June 15
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Race Reports
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Friday, June 11
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June 22
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Race Reports
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Friday, June 18
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June 29
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Race Reports
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Friday, June 25
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July 6
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Race Reports
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Friday, July 2
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July 13
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Race Reports
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Friday, July 9
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July 20
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Race Reports
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Friday, July 16
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July 27
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Race Reports
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Friday, July 23
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August 3
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Race Reports
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Friday, July 30
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August 10
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Race Reports
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Friday, August 6
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August 17
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Race Reports
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Friday, August 13
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August 24
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Race Reports
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Friday, August 20
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August 31
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Race Reports
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Friday, August 27
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September 7
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Race Reports
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Friday, Sept. 3
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September 14
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WISSOTA 100s Special
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Friday, September 2
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September 14
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Race Reports
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Friday, September 10
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September 21
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Race Reports
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Friday, September 17
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September 28
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Race Reports
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Friday, September 24
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MONTHLY ISSUE DATES
(TUESDAYS)
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EDITORIAL
CONTENT
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ADVERTISING
DEADLINE
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October 19
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Final National Points
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Thursday, October 14
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November 30
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Builders & Buyers Guide
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Friday, November 19
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December 21
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Champions Issue
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Thursday, December 10
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Open Rate: $7.50 Per Column Inch
2/1/09: All new advertisers are required to pay in advance when the first ad is placed and approved to run. At that time, you will be asked to supply debit or credit card information which will be used to pay for subsequent ads. It is our policy to process monthly statements for each account on the final day of each month, then apply the statement charges to the debit or credit card that has been provided within the following five days.
Popular Sizes & Prices:
Quarter Page: $180.00 • Half Page: $325.00 • Full Page: $550.00
Color Is Available For Most Full & Half Page Ads For An Additional $75.00
All Rates Shown Are Net. Agency Commissions Do Not Apply To These Rates.
Advertising Contract Discounts Available:
• 10% Discount Off Open Rate & 30 Free Industry Professionals Ads
• 15% Discount Off Open Rate & 30 Free Industry Professionals Ads
• 20% Discount Off Open Rate & 30 Free Industry Professionals Ads
To Remain Eligible For Contract Discounts, The Account Balance Must Be Paid IN FULL Every Month.
Preprinted Inserts:
15¢ Per Piece For Entire Mailed Circulation. Call For Current Quantities. Printing Available.
The Industry Professionals:
Ads in this section are available in 30 issue contracts only.
The cost for each "business card" ad is $15 per issue.
Classified Advertising:
Price for each insertion is $8.00 for the first 20 words. Extra words 10¢ each per insertion.
All classified advertising must be pre-paid unless placed by existing commercial account.
Mechanical Requirements For Advertising
All The Dirt! is a 6 column tabloid sized newspaper.
Column Width Measurements
| COLUMNS |
PICA WIDTH |
INCH WIDTH |
| 1 |
9.0 Picas |
1.5 Inches |
| 2 |
19.0 Picas |
3.2 Inches |
| 3 |
29.5 Picas |
4.9 Inches |
| 4 |
39.75 Picas |
6.6 Inches |
| 5 |
49.95 Picas |
8.3 Inches |
| 6 |
60.0 Picas |
10.0 Inches |
Quarter Page Options (24 Column Inches)
•2 columns X 12 inches (tall, thin area)
•3 columns X 8 inches (vertical quarter)
•4 columns X 6 inches (square area)
•6 columns X 4 inches (horizontal quarter)
Half Page Options (45-48 Column Inches)
•3 columns X 15.5 inches (tall, thin area)
•4 columns X 12 inches (vertical half)
•5 columns X 9 inches (square half)
•6 columns X 8 inches (horizontal half)
Full Page (96 Column Inches)
•6 columns X 15.5 inches
Color Charges
Process color is available for an additional charge on ads that measure at least one half page. Typically, this charge will be $75; however, color rates are subject to change, so please call to inquire about location and color availablility.
Ad Location
We cannot guarantee specific page placement for ads, except for half and full page layouts that have been reserved specifically for color locations.
Resolution Requirements
If your ad is being sent to us digitally, we request your photos be a minimum of 200 pixels per inch and line-art should be a minimum of 600 pixels per inch (at full production size). Our output for digital art will be via negative imagesetter and halftone screens will be 85 lines per inch.
Digital Artwork
We can accept your files digitally in a variety of formats including Adobe PDF files, EPS files, high resolution TIFF or JPEG files, or Quark documents (up to version 8). Files can be e-mailed to us or on CD. Adobe PDF format with all fonts embedded is the preferred format to ensure the smallest file size while retaining full production quality (use Adobe Distiller’s “Press” Job Option unless you have another high resolution custom setting). If you intend to send an EPS file, we request that all fonts be converted to outlines. If you are submitting an ad that includes color, be sure all colors in your document are converted to CMYK.
Typesetting Service
There is no charge to advertisers for typesetting of their advertisements in our office, and therefore no discounts available to advertisers submitting their own artwork. Pre-produced artwork accepted for publication as per above standards. Please call us if you have any questions.
Website Advertising
You've seen banner ads on many pages of our website (100X100 pixels) and you have a great opportunity to capture some of the thousands of visitors who clck into allthedirt.com regularly. A banner program with allthedirt.com is inexpensive but offers you the opportunity to have live links from our site to yours, where you can give your prospective customers all of the important details about your business. You can design the ad yourself and submit in the proper file format, or we can design it for you at no charge.
If you don’t currently have a website but are still interested in a presence at allthedirt.com, we can design a single detailed page describing your business and link your banner ad to that page, which will be hosted inside our domain allthedirt.com.
WE ALSO OFFER WEBSITE DESIGN AND MAINTENANCE AT VERY REASONABLE PRICES. PLEASE EMAIL OR CALL US IF YOU WOULD LIKE A QUOTE OR WOULD LIKE TO SEE SAMPLES OF OUR WORK.
You will have a banner ad in these locations at allthedirt.com:
Front Page • All News Pages • Classified Page
Parts Store Page • Action Photo Page • Points Pages
The cost for our banner ad program is just $50.00 per month.
This will also include a free listing in our Parts Store section!
Double your ad size for additional visual impact for just $100.00 per month.
All Banner Advertisers Receive A FREE Listing In Our Parts Store Section.
The Parts Store
Our Online Parts Store offers a detailed look at your overall business. Your Parts Store listing will include all of the basic contact information for potential customers to reach you, including business name, owner, address, phone, fax, etc. as well as a direct link to your existing website. To see samples, click here to visit our Parts Store or click on the link in the main menu above.
Your Parts Store listing is only $10 per month.
Or, if you are a banner advertiser, your Parts Store listing is FREE!
WE ALSO OFFER WEBSITE DESIGN AND MAINTENANCE AT VERY REASONABLE PRICES. PLEASE EMAIL OR CALL US IF YOU WOULD LIKE A QUOTE OR WOULD LIKE TO SEE SAMPLES OF OUR WORK.
Classified Advertising
To have your classified "For Sale" ad displayed on our website, you must first have placed it in our newspaper. All classifieds that appear in our newspaper appear at no additional charge in our online Classifieds during the same time frame.
For information on how to place a classified ad in our newspaper, click here or click on the Classified Ad link near the top of this page, then scroll to the bottom of the Classified page when it appears on-screen. There are simple instructions provided for you.
Our classifieds, which cost only $20.00 and, for private sellers, run until the item is sold, are highly targeted and effective. When we receive your classified, we immediately add it to our website, include it in all classified email blasts, and start running it in the next issue of the newspaper.
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