Why You Should Advertise In All The Dirt! Racing News:

All The Dirt! Racing News is the single best way to reach every stock car driver in every WISSOTA division, and thousands of hardcore racing fans, with news about your products, services, and upcoming race events. It is a direct pipeline to nearly 3,000 dirt track racers in a strong racing region that encompasses Wisconsin, Minnesota, North Dakota, South Dakota, Montana, Wyoming, Montana, Ontario and Manitoba.

WISSOTA is recognized nationally as a healthy, stable racing region by industry leaders. Here's more on WISSOTA:

The WISSOTA Promoters Association was founded in 1981 by eight track promoters in Wisconsin and Minnesota, with intent to offer uniform rules for the promoters and drivers involved in the Late Model division. Soon, the group decided to do the same for the growing Modified division. In 1984 a voluntary steering committee was formed to oversee the business aspects that developed and to guide the future of WISSOTA’s racing divisions. That steering committee evolved into a board of directors, and WISSOTA became incorporated in 1986. Each year, several members are elected to the WISSOTA Board of Directors at the organization’s annual meeting.

WISSOTA currently sanctions seven divisions, including Street Stocks, Mod Fours, Super Stocks, Modifieds, Midwest Limited Late Models, Modifieds, and Late Models.

In 2007 the WISSOTA program involved approximately 50 race tracks which host more than 750 weekly racing events in the region's widely recognized AMSOIL Dirt Track Series.

All The Dirt! is recognized as the “official newspaper of record” for WISSOTA racing and it’s the single best way to reach the drivers and rabid race fans across the six state, two province dirt track racing region.

For more advertising information, call Scott at (715) 838-9126 or email scott@allthedirt.com.

All The Dirt! Issue Dates For 2008

Monthly Issues

ISSUE DATE (TUESDAY)	EDITORIAL CONTENT	ADVERTISING DEADLINE
January 22	Florida Preview	Thursday, January 17
February 26	Florida Review	Thursday, February 21
March 25	Track Schedules	Thursday, March 20

Weekly Issues

ISSUE DATE (TUESDAY)	EDITORIAL CONTENT	ADVERTISING DEADLINE
April 22	Track Schedules	Friday, April 18
April 29	Race Reports	Friday, April 25
May 6	Race Reports	Friday, May 2
May 13	Race Reports	Friday, May 9
May 20	Race Reports	Friday, May 16
May 27	Race Reports	Friday, May 23
June 3	Race Reports	Friday, May 30
June 10	Race Reports	Friday, June 6
June 17	Race Reports	Friday, June 13
June 24	Race Reports	Friday, June 20
July 1	Race Reports	Friday, June 27
July 8	Race Reports	Friday, July 4
July 15	Race Reports	Friday, July 11
July 22	Race Reports	Friday, July 18
July 29	Race Reports	Friday, July 25
August 5	Race Reports	Friday, August 1
August 12	Race Reports	Friday, August 8
August 19	Race Reports	Friday, August 15
August 26	Race Reports	Friday, August 22
September 2	Race Reports	Friday, August 29
September 9	Race Reports	Friday, Sept. 5
September 9	WISSOTA 100s Special	Friday, August 29
September 16	Race Reports	Friday, September 12
September 23	Race Reports	Friday, September 19
September 30	Race Reports	Friday, September 26

Monthly Issues

ISSUE DATE (TUESDAY)	EDITORIAL CONTENT	ADVERTISING DEADLINE
October 21	Final National Points	Thursday, October 16
November 18	Builders & Buyers Guide	Friday, November 7
December 9	Champions Issue	Thursday, December 4

Open Rate: $7.50 Per Column Inch

Popular Sizes & Prices:
Quarter Page: $180.00 • Half Page: $325.00 • Full Page: $550.00
Color Is Available For Most Full & Half Page Ads For An Additional $75.00
All Rates Shown Are Net. Agency Commissions Do Not Apply To These Rates.

Advertising Contract Discounts Available:
• 10% Discount Off Open Rate & 30 Free Industry Professionals Ads
• 15% Discount Off Open Rate & 30 Free Industry Professionals Ads
• 20% Discount Off Open Rate & 30 Free Industry Professionals Ads
To Remain Eligible For Contract Discounts, Your Account Balance Must Be Paid IN FULL Every Month.

Preprinted Inserts:
15¢ Per Piece For Entire Mailed Circulation. Call For Current Quantities. Printing Available.

The Industry Professionals:
Ads in this section are available in 30 issue contracts only.
The cost for each "business card" ad is $15 per issue.

Classified Advertising:
Price for each insertion is $8.00 for the first 20 words. Extra words 10¢ each per insertion.
All classified advertising must be pre-paid unless placed by existing commercial account.

Mechanical Requirements For Advertising

All The Dirt! is a 6 column tabloid sized newspaper.

Column Width Measurements

COLUMNS	WIDTH IN PICAS	WIDTH IN INCHES
1	9.0 Picas	1.5 Inches
2	19.0 Picas	3.2 Inches
3	29.5 Picas	4.9 Inches
4	39.75 Picas	6.6 Inches
5	49.95 Picas	8.3 Inches
6	60.0 Picas	10.0 Inches

Quarter Page Options (24 Column Inches)
•2 columns X 12 inches (tall, thin area)
•3 columns X 8 inches (vertical quarter)
•4 columns X 6 inches (square area)
•6 columns X 4 inches (horizontal quarter)

Half Page Options (45-48 Column Inches)
•3 columns X 15.5 inches (tall, thin area)
•4 columns X 12 inches (vertical half)
•5 columns X 9 inches (square half)
•6 columns X 8 inches (horizontal half)

Full Page (96 Column Inches)
•6 columns X 15.5 inches

Color Charges
Process color is available for an additional charge on ads that measure at least one half page. Typically, this charge will be $75; however, color rates are subject to change, so please call to inquire about location and color availablility.

Ad Location
We cannot guarantee specific page placement for ads, except for half and full page layouts that have been reserved specifically for color locations.

Resolution Requirements
If your ad is being sent to us digitally, we request your photos be a minimum of 200 pixels per inch and line-art should be a minimum of 600 pixels per inch (at full production size). Our output for digital art will be via negative imagesetter and halftone screens will be 85 lines per inch.

Digital Artwork
We can accept your files digitally in a variety of formats including Adobe PDF files, EPS files, high resolution TIFF or JPEG files, or Quark documents (up to version 6). Files can be e-mailed to us or on CD. Adobe PDF format with all fonts embedded is the preferred format to ensure the smallest file size while retaining full production quality (use Adobe Distiller’s “Press” Job Option unless you have another high resolution custom setting). If you intend to send an EPS file, we request that all fonts be converted to outlines. If you are submitting an ad that includes color, be sure all colors in your document are converted to CMYK.

Typesetting Service
There is no charge to advertisers for typesetting of their advertisements in our office, and therefore no discounts available to advertisers submitting their own artwork. Pre-produced artwork accepted for publication as per above standards. Please call us if you have any questions.

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